Lutz Ranked #11 in 2025 Remarkabrand Index for Top Accounting Firm Brands

Lutz has been named among the most recognizable accounting firm brands in the country by the 2025 Remarkabrand Index. The index evaluated nearly 1,400 U.S. firms across 50 data points to identify those demonstrating clarity, consistency, and visibility in the market. 

Landing at #11, Lutz’s placement reflects a strong connection between the firm’s brand, its people, and the experiences it creates, both internally and externally. According to Remarkabrand, these traits often go hand-in-hand with positive client experiences, community involvement, and a meaningful digital presence. 

“This recognition truly reflects who we are,” said Merrick Aurora, Chief Marketing Officer at Lutz. “Our brand isn’t just how we look or what we say, it’s how people feel when they work with us. It’s shaped by every interaction, every relationship, and the values we show up with every day. We’ll keep focusing on the client and employee experience, because that’s what really brings our brand to life.” 

To learn more about the Remarkabrand Index, visit https://www.remarkabrand.com/.