7 Steps to Sell Yourself to a Potential Employer


MELISSA ADAMS, client relations lead



The interview is a critical part of almost any hiring process. It is often the first opportunity that your prospective employer has to get to know you on a personal level. Of course, it is also an excellent forum for you to sell your qualities, strengths, and talents to the interviewer. 

There are a lot of “moving parts” when it comes to the interview process, but there’s no need to be overly worried. If you follow the seven suggestions listed below, then you’ll give yourself a better chance of securing the job.


1. Do Your Research

The first step you should always take is to research the company for which you’ll potentially be working. Apart from a basic knowledge of the kind of products that the company makes, or the type of services that it provides, look for answers to the following questions:

  • What values does the company uphold?
  • What kind of culture is it known for?
  • What type of employee would be best suited for a role within the organization?

Answering these and similar questions can give you an advantage over other candidates for the job. For example, if you know that the company has a reputation for a casual, laid-back culture, then you can highlight that aspect of your personality in the interview process.

In addition, if you are able to find out who will be interviewing you ahead of time, then see if you can unearth relevant facts about that person. For instance, an interviewer with a background in the arts may be more attuned to a candidate’s emotional intelligence, whereas an interviewer with a technical background may focus on a potential hire’s problem-solving skills. 


2. Ask the Right Questions

A candidate that doesn’t ask a single question often leaves an unmistakable impression on the interviewer: namely, that the candidate doesn’t care about the job. Thus, be sure to intersperse appropriate questions throughout the interview. At the same time, be careful not to ask questions solely centered around the potential benefits to you (such as wages, paid time off, or benefits). Your questions should indicate that you are not only interested in the position, but that you are interested in how you can best fill the needs of the company within the parameters of your job.


3. Dress to Impress

They tell us not to judge a book by its cover, but the truth is that for most books, the cover is all we’ll ever see. All too often, the same principle applies to people.

Research indicates that it takes between 5 and 15 seconds for someone to form a first impression of you. Therefore, it is imperative that you dress well for your interview. A neat haircut along with a suit and tie, or a blouse and skirt of appropriate length, can go a long way towards securing the position.

Even if you know that the company in question has a relaxed corporate culture, don’t take chances. You can always dress down after you get the job. When it comes to the interview, always dress to impress. 


4. Carefully Review the Job Description

It is vital that you carefully examine the details of the posted job description before the interview. This will help you to ask thoughtful questions and show the interviewer that you are willing to do your due diligence.


5. Show Your Enthusiasm

It’s always a good idea to show an appropriate level of enthusiasm for the industry, company, and/or position for which you are applying. Interviewers like to see an excited candidate because this quality of (sincere) enthusiasm tells them that the applicant, should he/she be hired, will be emotionally invested in the work. After all, nobody hates or leaves something that they’re excited about.


6. Ask for the Job

At the conclusion of the interview, ask the interviewer if he/she feels that you would be a good fit for the position. Let the interviewer know that you are keenly interested in moving forward with the interview process, and really want to land the job.

Even if the interviewer doesn’t have the prerogative to give you the job then and there, don’t be discouraged. Your conviction will no doubt leave a lasting impression in his or her mind and may ultimately be the deciding factor that wins you the position.


7. Send a Follow-Up “Thank You” Note

No matter how you think the interview went, always send a “thank you” note to the interviewer as a follow-up. Not only is this standard professional etiquette, but it is also a wise move. Even if you don’t get this job, another position at the same company may open up soon, and the interviewer will likely remember your professionalism and thoughtfulness should you apply again.

If you have any further questions about how best to highlight your strengths to a prospective employer, reach out to our team of experts at Lutz Talent. Also, feel free to search our current job openings here.





Melissa Adams is a Client Relations Lead at Lutz Talent with over 14 years of experience in the recruiting industy. She is responsible for assisting the talent team in managing client accounts, as well as developing new client/candidate relationships. Adams specializes in search and staffing for accounting and finance positions.

  • Client Account Management
  • Client/Candidate Relationship Development
  • Accounting & Finance Industry
  • BS, University of Nebraska, Omaha, NE


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