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Comparing Business Valuation Methods: Which is Right for You?

Mark Otte, M&A Director
November 30, 2023
Comparing Business Valuation Methods: Which is Right for You?

Business valuation is a process that helps determine the economic value of a company. It is done for various purposes, such as mergers and acquisitions, financial reporting, estate and tax planning, and litigation. Valuation experts rely on three primary approaches to determine the value of a business: income approach, asset approach, and market approach. This article will define each and explore the scenarios in which they are commonly used.

 

1. Income Approach

The income approach focuses on the future earning potential of a company and converts expected economic benefits into a single amount that represents the value of the business. It is particularly suitable for valuing operating companies that generate consistent cash flows. The two widely used methods under the income approach are the discounted cash flow (DCF) method and the capitalized cash flow (CCF) method.

Discounted Cash Flow (DCF) Method

The DCF method is a multiple-period valuation model that estimates the present value of a business based on its expected future cash flows. It involves projecting the cash flows a company expects to produce and then discounting them to their present value using an appropriate discount rate. This method accounts for the time value of money and reflects the risks associated with the cash flows. It is commonly used for companies with varying revenue and earnings growth levels in the future.

Capitalized Cash Flow (CCF) Method

The CCF method is more simplified than the DCF and is typically used when a company is expected to generate stable cash flows into perpetuity. It converts a stream of future cash flows into a present value by dividing the cash flow by a rate of return adjusted for growth. This method assumes the business will maintain a stable growth rate over the long term. This method is often used for mature companies with consistent streams of revenues and earnings.

 

2. Asset Approach

The asset approach focuses on the underlying value of a business's assets and liabilities. It is based on the principle of substitution, where an investor wouldn't pay more for income-producing assets than they would pay to purchase or build a similar asset. The asset approach is commonly used for valuing capital-intensive companies, real estate, or investment holding companies. The most frequently used method under the asset approach is the adjusted net asset method.

The Adjusted Net Asset Method

The adjusted net asset method establishes a business's "floor value" by estimating the fair market value of its assets and deducting its liabilities. This method involves adjusting the book value of the assets to their fair market value and considering recorded and unrecorded liabilities. It indicates the amount that would be realized upon the sale of the business's assets and the satisfaction of its liabilities. The adjusted net asset method is often used when other valuation approaches indicate a value lower than the net asset value.

 

3. Market Approach

The market approach calculates the value of a business by comparing it to similar investments that have been sold in the marketplace. It relies on the principle of comparability, where the value of a business is determined based on the prices at which comparable businesses have been transacted. The market approach commonly uses three methods: prior transactions of the subject company's stock, the guideline public company method, and the merger and acquisition method.

Prior Transactions Method

The prior transactions method involves analyzing the prices at which the subject company's stock has been sold in prior transactions. This method provides insight into the business’s market value based on historical transactions involving its shares. It is particularly useful when there is a sufficient number of prior transactions and the circumstances surrounding those transactions are similar to the current financial condition of the subject company.

Guideline Public Company Method

The guideline public company method compares the subject business to publicly traded companies in the same industry. It involves analyzing comparable businesses’ financial metrics and valuation multiples (such as price-to-earnings ratio or price-to-sales ratio) and applying those multiples to the subject company's financial information. This method assumes that the market values of comparable businesses reflect the subject company's value.

Merger and Acquisition Method

This method focuses on analyzing private merger and acquisition transactions in the marketplace. It involves studying the financial details and valuation multiples of similar transactions and applying those multiples to the subject company's financial information. This method is similar to the guideline public company method but instead focuses on private company multiples.

 

How Lutz Can Help

By considering these approaches and their respective methods, valuation experts can provide accurate and comprehensive valuations that assist businesses in making informed decisions about their financial future. Please contact us with questions or to learn more about our business valuation services.

  • Responsibility, Learner, Analytical, Achiever, Discipline

Mark Otte

M&A Director
Mark Otte, M&A Director at Lutz, began his career in 2013. He has developed extensive expertise in business valuation, M&A consulting, and accounting advisory services, and earned the Accredited in Business Valuation (ABV) designation in 2018. 
 
Combining valuation and transaction knowledge with strategic financial consulting, Mark helps business owners and leadership teams interpret financial data and apply it to informed decision-making. As part of the firm’s outsourced accounting team, he provides CFO-level insight into performance trends, supports long-term planning efforts, and ensures financial operations stay aligned with overall business goals. By blending financial analysis with market research and big-picture thinking, he serves as a valuable partner during periods of growth, transition, or change.
 
At Lutz, Mark is known for his analytical mindset and thoughtful approach to solving complex financial challenges. His commitment to continuous learning and broad experience, ranging from transaction consulting to litigation support, allows him to stay ahead of industry trends and deliver innovative, customized solutions. Whether advising on a business transition or supporting a legal matter, Mark tailors his work to meet each client’s unique needs and circumstances.
 
Mark lives in Omaha, NE. Outside the office, he spends time with his wife and two children and enjoys hitting the golf course.

402.827.2032

motte@lutz.us

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