LUTZ BUSINESS INSIGHTS
MARISA GIFT, TRAINING AND DEVELOPMENT MANAGER
Most people think of a colorful logo or a catchy slogan when they hear the word “branding.” In fact, most people associate branding with organizations. However, we mustn’t forget that people are brands, too. Yes, YOU are a brand. You should consciously create your personal brand because others will form an opinion of you regardless. You might as well control that opinion as much as possible!
As Tim Ferriss said, “Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” If you haven’t thought about the personal brand you are portraying to the world lately, we encourage you to spend some time doing the following:
List your attributes
The goal is to find one or two things that separate you from your competition and make you unique.
Consider your personal values and vision
Take inventory of what matters most to you in life as well as your desired “future state” (i.e., where do you want to go?).
It’s tempting to exaggerate but this is not the place to do that. You don’t want your brand to reflect something you are not. There’s nothing fun about having to “pretend” rather than getting to be your real self.
Ask five close friends or family members how they would describe you and check that their thoughts match the idea you have of yourself.
Surround yourself with good people
Research shows that we are the average of the five people we spend the most time with – do those people in your life align with who you are and who you want to be?
Your personal brand should be reviewed, and possibly revised, each year. In order to be effective, it needs to stay current.
If you follow these tips, you’ll be on your way to building a strong personal brand that reflects the real you. Bonus: the better you understand who you are and what you stand for, the better equipped you’ll be to ensure that your values are in line with the organization of your choice. As Tom Peters said, “To be in business today, our most important job is to be head marketer for the brand called YOU.”
ABOUT THE AUTHOR
MARISA GIFT + TRAINING & DEVELOPMENT MANAGER
Marisa Gift is the Training and Development Manager at Lutz with over 15 years of experience. She helps shape the firm’s training and development strategy while also managing Lutz’s campus recruiting, orientation and mentoring programs.
AREAS OF FOCUS
- Human Resources
- Leadership Development
- Campus Recruiting
AFFILIATIONS AND CREDENTIALS
- Association for Talent Development, Member
- Human Resource Association of the Midlands, Member
- Society for Human Resource Management, Member
- BA in Communication Studies & Politics, Drake University, Des Moines, IA
- MA in Communication, Purdue University, West Lafayette, IN
- Holy Cross Lutheran Church, Publicity Committee
- Holy Cross Lutheran Church, Music Ministry
- Drake University National Alumni Board of Directors, Past Board Member
- 5 Tips for Effective Business Writing
- 4 Tips for Successful Delegation
- Change Management: 5 Strategies to Embrace the Change
- Personal Branding
- How to Run a First-Rate Internship Program
- Goal Setting Guidelines for the Road of Life
- Simplify the Holidays
- Minding Your Voicemail Manners
- Creating a Feedback Culture
- Recruiting Top Millennial Talent
- Coping With Conflict
- Small Steps to Establish Big Trust
- How to Run Your Life Like a Business
- E-Mail Etiquette Tips
- Tips for Being an Effective Mentee
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