
E-mail is now the primary form of business communication, with 90% of “conversations” happening online. As a result, it’s obviously important that we mind our manners when communicating this way! Keep the following e-mail etiquette tips in mind to make sure you’re on your best behavior when e-mailing.
Write Clear, Meaningful Subject Lines
35% of e-mail recipients open an e-mail based on the subject line alone, so make sure yours gives a compelling, relevant description.
Use Pleasantries
Would you start a face-to-face conversation without greeting the person first? How about marching out the door without saying “thank you” or “goodbye?” You should be using these same simple courtesies in your e-mails.
Use Proper Grammar, Spelling, and Capitalization
Remember that an e-mail to a colleague is not the same as a text to a friend. Also, although spellcheck catches misspelled words, it does not capture misused words (e.g., weather vs. whether).
Proofread Your Message, Including Its Recipient
We’ve all heard the horror stories of someone sending an e-mail to the wrong person – please don’t be that sender!
Be Cautious of Your Tone
E-mails rely solely on your words for interpretation; no facial expressions can be seen, and no vocal inflection can be heard. Reconsider any sarcasm or humor before you hit “send.”
Use Reply All Sparingly
“Reply to all” should only be used when every single person needs to know your response.
Take Note That Your Words Are Now In Writing
E-mail isn’t private. Don’t say anything you wouldn’t want to be repeated as a headline in the newspaper. Forwarding an e-mail only takes one click!
The average person receives 147 e-mail messages per day. Let’s make each other’s day a little better by following these simple guidelines and minding our e-mail manners!

- Responsibility, Discipline, Achiever, Relator, Learner
Marisa Gift
Marisa Gift, Learning & Development Manager, began her career in 2002. With experience in higher education and professional development, she brings valuable expertise to her role at Lutz.
Focusing on curriculum design and training facilitation, Marisa creates comprehensive learning programs that support the firm's professional growth. She develops customized training content, facilitates engaging sessions, and helps lead the Development Lead program and feedback processes. Marisa takes a well-rounded approach to learning design—starting with understanding the needs and ending with content that’s practical, relevant, and fun. What she enjoys most is seeing the learning process in action—watching people connect the dots and use what they’ve learned to grow professionally. Her background in communication and education enables her to translate complex topics into accessible learning experiences that resonate with learners across the firm.
Marisa lives in Omaha, NE, with her husband Alan, their children Tyler and Sienna, and their dog Tippy. Outside the office, you can find her cheering on her kids at ice rinks and soccer fields, singing, playing piano, and supporting the Drake Bulldogs.
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